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8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

There are SEO tactics that work really well in 2010 that people are still doing today.Hey everyone I am Wajahat Ch and today I am going to share with you eight things that you need to unlearn when it comes to SEO and what you was doing in 2019 instead


8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

Question for you has your website been hurty some old school SEO techniques?Or have you found out that when you use these old school SEO techniques for some reason your traffic is not going up? If it is not you leave a comment below with no.I am curious because if it is I want to find out what these old-school tactics you’re leveraging because Ill show you what to do instead.The first thing I want you to unlearn only focusing on external links.Everyone like oh my god back links is the number one factor in Google.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

No theres a ton of factors in Google and just building links from external sites is not going to do you justice.You need to also build internal links.If you don’t build internal links your rankings arent going to climb.If you look at my site you all notice that I rank for things like online marketing and I rank for things like SEO its because Im internal linking my pages together.If you don’t internal links, you’re not going to do as well.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)


And I interlink throughout my content throughout my sidebar wherever it makes sense.Those internal links do not just have to be richening key words they need to be more so relevant.So when you find a good opportunity to the internal link even if it doesn’t have the right anchor text thats okay.You need to do whats best for the user.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

By doing whats best for them you all be ablet drive them to other relevant sections of your site so that way they can continue to get educationfind out more about your products find out moreabout your services and buy from you.The second thing I want you to unlearn is you cant just write content for SEO.Everyone doing key word research these days.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

Heck I even had a tool called Uber Suggest that Ive released for free that helps you do a key word research.And you should be doing key word research but when everyone does key word research like you go to Uber Suggest you type in a key wordlike digital marketing or Google analytics or whatever the phrase is dog food it could be you all see a list of results of all the other similar terms.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

But theres an issue.When you see a list of all the other related terms, you may end up taking them to adjust to putting them into your website.Yep putting them into your websites writing content for search engines

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

You got to reformat your content.You got to rewrite it.You got to extend the length.You got to make sure that you’re powering the best experience for people because you don’t want them reading your dog food article and just be like wait this just has key words in there.It doesn’t teach me anything about the right dog food for my puppy if its going to help him lose weight gain weight be stronger fitter leaner.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

All that its doing is just inserting 500 key words related to dog food and this article doesn’t provide any value.So you cant just write content based off of search engines you need to write content based off of people because Google is now using user metrics in which if someone reads your contestant they bounce away because they don’t like it they hit the back button go to Google search it tells Google that your content sucks no matter how many back links you have and no matter how many key words you inserted.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

The third mistake that you need to unlearns targeting high traffic key words that have no intent.For example I rank for terms like SEO.Do you think that terms drive me any business?You would think so but no it doesn’t why?Because most people who research that term are just looking to understand what SEO is how it works.They’re not necessary looking to pay an ad agency.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

better term would be SEO agency.Yes SEO agency gets a lot less traffic but the people who come from that key word and more likely to convert into revenue.The fourth thing I want you to unlearn building a lot of back links.Everyone believes that you need quantity.No you don’t need quantity.A good example of this is my friend Todd Maxicoat.Years and years ago had a forex site and he ranked on page two of Google tin less than six months of creating it.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

Can you guess how many back links he built?Less than 20.All he did went to the sites that already ranking the top 500 for the term forehand he went to those sites and convinced the owners to link to his site.And he got those exact pages already ranked in the first 500 to also link to some of his articles and that drastically shot up his rankings.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

Its not about quantity its about quality.The fifth one is SEO is about tactics tricks and gimmicks.No its not SEO is about putting the user first.If you look at Google their mission is to make sure that when someone does a searchtheyre getting the best most valuable information for them.They don’t want them to have to go to five 10 different pages they focus on the user.So if you also focus on the user in the long runnot the short run but in the long run you all rank higher.

 8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

The sixth mistake that you need to unlearn is focusing on rankings.Ah refs did a study and do you know what they found out?That the number one listing only gets the majority of the clicks 49% of the times.Rankings arent everything.For example I get more traffic than some of the people that rank higher for me for terms like SEO tips because of Rich Snippets.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

Even though I don’t rank at the tops still get more traffic due to Rich Snippets.When you get included in that thats whats called ranking zero you can actually get more traffic.If you also have more appealing title tags and better descriptions even when you rank lower you can also get more clicks than your competitors.Its not always about ranking number one its about ranking for the right terms 
providing the best user experience and eventually slowly climbing up to the top.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

The seventh mistake that you need to unlearns focusing on key words in the bad ways.What I mean by this is a lot of people still go after exact match domains.What worked for hotels is not going to work for you.People still stuck key words in their title tags their meta descriptions their content.
8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)
We already went over why you should not do it in your content but again if you stuck key wordsin your title tags meta descriptions you all find that hey everyone is just clicking on other peoples results why?Because their title tag and their meta description appealing there using copywriting to appealto people and get them to click versus just having five keywords in a row that dont make any sense.So what worked for some of these people in the past when it comes to key word stuffing wont work for you.And last but not least content marketing replaces SEO.

8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

Thats a huge myth thats not true.Every one like yeah if you want the rankings you just need to create a ton of content.Not necessarily.If you do not have a good click through rate if you do not have good on page code if your URL structure is incorrect for example when I removed my dates in my URLs my traffic shot upI got over 100000 extra search visitors per month.If you do not have the fundamentals right content marketing is not going to do wonders for you.Now if you need help growing your traffic growing your rankings getting more traffic check out my ad agency Wajahat Tech Digital.

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